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Keywords in your LinkedIn Summary are a MUST – learn why!

I recently learned what a tremendous (some would say unfair) advantage a LinkedIn premium account can provide for job seekers.   

One big reason that the Job Seeker Premium account is so advantageous is because it will reveal to job seekers the EXACT key words the job posters are seeking for their jobs. In addition, the system will tell you if you score high for the position (or not) so that you can adjust your key words in your Summary section and immediately show up as a more qualified candidate. 

In fact, if you score exceptionally high, LinkedIn will include you in the list of the very top candidates that it sends to the job poster as a perk of its job-posting package.  

Here’s what I mean and what you can do about it: 

When you select a particular job opening on LinkedIn as a Job Seeker Premium account holder, the system will tell you how you score for the position. This score is based in large part on the exact keywords that are listed in your Summary section.

With a LinkedIn Job Seeker Premium Account, you can see how you rank for a position and then click "Get more insights" to learn which keywords to add to your Summary to better match the opening.

In this example, the job seeker would score higher if he/she added the words Account Management and Email Marketing to their LinkedIn Summary.

While each job posting may have different keywords, similar position postings often list many of the same keywords. Add the right keywords and voila! You will immediately score higher for the jobs that you want on LinkedIn.

Of course there are other elements that factor into your score, but the keywords in the Summary section are extremely important. The other elements that determine your score include:

  • Seniority (Have you listed similar jobs at the right seniority level in the Experience section of your profile?)
  •  Network size at the company (Do you have more or fewer people in your network – 1st, 2nd and 3rd degree connections at the hiring company -- than the other people who have applied for the job?)
  • Education (Do you have the right degree for the job?)

By knowing the right keywords, you can (honestly) update your profile to include the exact keywords that are relevant to your background. I suggest including the keywords and other proof of qualification on your LinkedIn profile in the following ways:

1) Include as many relevant keywords as you can in the 2,000-character Summary section. I suggest doing so in an alphabetized Specialties or Strengths list like this:

Example of alphabetized keywords for a sales training manager position

2)      Copy/paste the same keywords into your Interests section (the repetition in multiple places on your profile will help you show up higher when employers search for someone like you).

3)      Add up to 50 of your specialties into your Skills & Expertise section and seek to get several endorsements for each of your skills.

4)      Include your keywords when describing your job duties in your Experience section. For example: “Used Microsoft Office Suite to create PowerPoint presentations, Excel spreadsheets and Microsoft Word documents.”

In addition to your LinkedIn profile, add keywords into your resume and application form submissions. Application tracking systems (online application systems) score your submissions in much the same way that LinkedIn does with your profile. If you don’t use the right keywords, YOU WILL NOT SCORE WELL for jobs.


Want to know your keywords?

I can provide you with an alphabetized list of the exact keywords to list in your LinkedIn Summary section based upon the jobs that you want for just $29.95 -- contact kathy @ wiseru.com

To complete the search, I will send you an email asking for up to 5 job titles for the types of jobs that you want. For example, for a Financial Analyst, you may want me to search for just Financial Analyst jobs, or you may want me to search for keywords for 1) Financial Analyst, 2) Cost Accountant, 3) Accountant, 4) CFO, and 5) Business Analyst. 

I will research the keywords commonly used on dozens of relevant LinkedIn job postings and compile them all into a list for you so you can easily copy and paste them into your LinkedIn Summary. You will, of course, want to review the list before placing it into your Summary to remove keywords that do not fit your particular background. Allow one week for completion of your keyword list.

Use exact keywords on LinkedIn!


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