|The Get Introduced tool|
can be useful if used wisely.
Through the LinkedIn Get Introduced feature, you can send a request to a LinkedIn friend (connection) to ask him or her to forward your message to one of his/her LinkedIn friends (a 2nd degree connection to you). Or, you can get introduced to a friend of your friend's friend (a 3rd degree connection to you). Here's how:
Step 1: Find the target person using LinkedIn.
- Click the Advanced link at the top of any LinkedIn page.
- Select the People option on the left navigation bar.
- Type the target company name in the Company box and the target person's probable title in the title box. For example, if you are seeking a financial analyst position, look for the Controller or Director of Finance. Choose whether to include current or past employees in your search or just current employees).
- If it is a huge company with multiple locations and you only want to search for a local employee, add the company's local office zip code into the postal code box.
- Fine-tune your search by adding keywords, such as "accounting" in the Keywords box (optional).
- Click Search.
|Find the right person by using LinkedIn's Advanced People Search.|
Step 2: Find the right person within the search results. Look to see if the person is a 2nd degree or 3rd degree connection to you or a member of the same LinkedIn group as you.
|Use Advanced People Search to find the probable boss for the position that you want.|
Who should be your target recipient? Here are my preferences (in order):
- The likely boss of the open position
- That person's boss or the division or department leader
- The company CEO, particularly if it is a small company
- The in-house recruiter (although you may want to go around him/her)
- Any person at the target company if you cannot find the target recipient
Step 3: Consider who your best 1st degree contact is to introduce you to the target person. For example, if you want to be introduced to a 2nd degree connection, say, Becky Barnes, Vice President of Sales at Mega Corp., consider if your 1st person connection, Lester Milquetoast, is the right person to make the introduction. Is he a reputable, respected person? Is he someone who will follow through with such a request? Does he believe in your abilities enough to recommend you as he passes on your introduction?
|Connecting with a 2nd degree connection is fairly straight forward. Ask one of your 1st degree connections to forward your message to the intended recipient.|
- Click Interests at the top of your home page and then select Groups.
- Click the group's name from your list of groups.
- Click the Members tab.
- Type the person's name into the group's Search box to find the person's name in the list.
- Click the Send message link.
- Create your message and click Send Message.
|You can send a message to anyone in the same LinkedIn group.|
Prepare your 1st degree connection
If you have many 1st degree connections like I do, you may not know them well enough to feel comfortable asking them to introduce you to another complete stranger. In this instance, don’t give up, but do think smart. Before you send the Get introduced request, send a LinkedIn message to prepare your 1st degree connection and/or to get his/her valuable insight.
If the person you want to reach is a 2nd degree connection from your LinkedIn friend (your 3rd degree connection), realize that your friend likely does not know the person any better than you do (the person is their friend’s friend, not his/hers). So while it’s possible to do a 3rd degree introduction, it may not be an effective interaction. In this scenario, it might be better to reach out to the targeted person directly through a LinkedIn group or by trying to find their email address on Google and sending them a direct message.
Once you have established that it is all right to send an introduction request to a connection, send an effective Get Introduced message. Here's how. Don't miss this step! It's tricky and if you word it badly, you will look foolish to both your connection and the recipient.
Get introduced wording
Inviting people to connect
Inviting recruiters to connect and what to say
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