|Search for the keywords or job titles you want in your zip code.|
|Determine how high up you come in the search results.|
- Put your most important key words first. Do so by going to your Edit Profile page and then clicking “Edit” next to your name at the top center of the page. Under Headline > Professional Headline, delete any copy that might be in the box and type the job title that you want the most first. For example, type “Financial Analyst”.
- Add a comma or pike “|” between your most important job title and then add other job titles you seek. For example, “Financial Analyst | Accountant | Cost Accountant | Auditor”. Also include sought-after skills such as “CPA”, “MBA”, “Java”, etc. You can have up to 120 total characters (including spaces) in your headline.
- You can try adding special characters or “wingdings” such as a star between job titles to visually stand out, however, test your search results to make sure that the wingding isn’t hurting your relevancy ranking. (I’ve seen it happen!) How to add wingdings to social media.
- Avoid splitting up essential modifiers from job titles. For example, instead of “Medical Editor and Writer”, write “Medical Editor | Medical Writer”. Why? Unless such a two-word phrase stays together, it won’t be as successfully searchable.
- Recognize that extra words can hurt your search results (even if they look great when viewed). For example, I experimented with adding the word “Leader” after the words “Public Health” on a client’s headline only to find that she not only scored badly for “Public Health Leader” (likely because it wasn’t a standard LinkedIn keyword phrase), she also didn’t score well for just “Public Health”. When I removed “Leader”, her score for just “Public Health” improved.
- If you are openly job seeking, consider adding words like “Seeking new opportunity” or “Available immediately” or “Available for contract/full-time” to let recruiters know you are open and potentially interested in their opportunities.
- Ensure that other aspects of your profile support your headline keyword claims by including the same keywords in your summary, specialties and skills & expertise sections and in your past job titles and job duties.
- You can retool your headline and check to see if such changes improve your search rankings as often as you like … but switch off your notifications settings so your LinkedIn contacts won’t be bombarded by your multiple title changes. (To change this setting, click on your name in the upper right hand corner of any page and then visit Settings. Click "Turn on/off activity broadcasts" under Privacy Settings. Uncheck the box. Make edits to your profile. When done, return to Settings and check the same box to make your profile improvements public.)
- Unless you manually provide content for your headline, LinkedIn fills the space with your current or most recent job title. Simply highlighting and deleting such text in the headline editing box will let you replace it with new, optimized text.
- Occasionally re-check your search results as you may need to make additional improvements to keep your ranking high. Also seek out recommendations, skills endorsements and new connections, which can improve your standings.
- Out-of-town recruiters may see different search results than you do. To see how you are ranking elsewhere, ask an out-of-town friend to search by your keywords and report back to you about your standing within their search results.
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We provide training and services for job seekers, new grads and students including:
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- Group/class career training (resumes, applying online, etc.)
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To learn more or to get started, visit Services or contact Sue at 847-606-5160 or susanATwiseru.com